Players can use their body as the controller using the power of Kinect for Xbox 360. “Kinect Star Wars” brings Star Wars to life like never before. “We’re excited to creatively extend our Star Wars campaign to promote the release of ‘Kinect Star Wars’ and to be able to provide an exclusive immersive gaming experience for Brisk consumers and Star Wars fans.” “To expand upon our successful partnership with Star Wars, Brisk will offer artist-designed packaging that features innovative on-pack technology to deliver exclusive content to a passionate fanbase,” said Eric Fuller, Brand Director, Brisk Iced Tea. In order to activate the M-Tag and race with Anakin’s Podracer, fans can simply hold the new bottle up to the Kinect sensor after loading the “Kinect Star Wars” game and follow the instructions on the menu. It is available only at participating 7-Eleven stores for an exclusive launch period in April and wherever one-liter Brisk is sold throughout May and June. The new bottle will feature a gold cap and artist graphics of iconic Star Wars characters R2-D2 and C-3PO. The special M-Tag on the label will allow gamers to unlock an exclusive Anakin Podracer experience in the new “Kinect™ Star Wars™” game, available now, along with the Limited Edition “Kinect Star Wars” Xbox 360 bundle. PURCHASE, N.Y., Ap/PRNewswire/ - Brisk® Iced Tea invites fans to taste “The Force” as it unveils a limited-time one-liter bottle with the first-ever Kinect scannable Microsoft tag (M-Tag) printed on a bottle that unlocks content in an Xbox game. Limited-time package will launch exclusively at 7-Eleven in April before nationwide roll-out in May
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